The Latest from the blog!
This is a quick post on how to upgrade your WordPress site to a “paid” plan. This will give you more features depending on what plan you purchased.
When you building out the website for your business, you should make sure you have relevant, accurate, real, and regularly changing content. Meaning you should be actively working on improving your site. Either by adding new content, publishing to a blog 2 - 3 times a week, updating tags and headings, or making adjustments in design. All of these things show a search engine that your site is still active and likely still relevant. Regularly updated sites tend to rank higher in search results than sites that are created once and never touched.
Back links are very simply links back to your site. The search engines crawl the internet indexing everything in their path. When they come across a link back to your site, it makes your site look better. It also is based on the quality of the site with the link. Your website will look better if the search engine finds a back link on a well known blog, news site, service directory, or review. The theory behind this is simple. If your site produces good enough content to be mentioned on other well known sites, your content must be pretty good!
The second way to help get you site to the top of your favorite search engine is Traffic. Traffic is basically how many people visit your site. Unfortunately, this one sometimes requires some patience if your just getting started. First, I'll go over how to measure traffic so that you can determine if your "get people to look at my site" strategy is working. Second, we'll go over some popular ways bring people to your site.
When you do a search in your favorite search engine, you're asking that search engine to find sites that relate to the words in the search bar. There are some keywords are more heavily searched then others. There's also some keywords that have more people desperately trying to get to that top spot. Google has a tool that can help identify keywords, their popularity, and the level competition associated. That tool is called the Keyword Planning Tool.
SEO or Search Engine Optimization is the web design martial art of making your site rank better on popular search platforms like Google, Bing, Yahoo, and Duck Duck Go. The higher the search engine rank the higher your site shows on the search results page. The higher you are on the page the greater the business opportunity! Over the next few posts were going to go over in more detail the main four things you can do to help your site move up on the search results and some free tools that will help.
There’s a lot of good reasons why you should be using G Suite for your Small Business. If you are your only employee it’s $5 a month for Email (including custom domain, 30 GB of cloud storage, Office Applications, and Voice and Video conferencing. Email GSuite_Promo@propeldigital.tech to get 20% off your first year of G Suite Basic or Business.
Side Hustle School is a podcast where Chris Guillebeau takes 10 minutes every day and gives his listeners a store where someone has made a side income without quitting their day job. The goal behind the podcast and his book , “Side Hustle: From Idea to Income in 27 Days” is to provide real life examples where busy people start, run, and maintain a small business. In order to qualify it needs to generate at least $500 a month and doesn’t require 80 hours a week to operate.
In this how-to I go over how to create a wordpress blog for your small business. I go through each screen and give you an overview of what to expect.
Getting a domain name is one of the first steps when creating a small business. In this post, we touch on how to purchase a domain name using https://domains.google.com. We also briefly discuss the different types of top level domains and what they mean.
I'm an IT System Administrator (aka IT Guy) in my day job. I'm a father, husband, and friend to an ornery Dalmatian named Thor. At night, after the baby goes to sleep I do a little web site consulting and attempt to understand SEO (Search Engine Optimization). A few years ago a friend asked his friendly neighborhood IT guy, “Would you build a website for my business?” He followed that request with a “You will get paid!”. Those of you that know me, know I'm not that kind of an IT guy. I'm a IT System Administrator by day and only know how to develop basic web sites. This request was going to be a bit of a challenge. So I did some research, created an LLC, scoped out some online services to help me with my small business administration, and got to work!
Propel Digital LLC was born! [plays dramatic horn fanfare]
I don't have a lot of time to do most of the small business administration. So, I’ve found some tools that have helped me along my way. In the Propel Digital Blog, I'm providing small business owners with some of my color commentary on what I’ve learned. I’m not a web developer. I'm not an accountant. I'm not even all that great with MS Paint. So to get this side hustle moving I needed some tools and services to do the heavy lifting. I try to find simple, effective, and time saving software and services to help keep this ship a float. I'm also doing a TON of research on SEO and hope to share some of my findings with a few others along the way. So sit back, relax, and subscribe to make sure you get the latest posts from yours truly.