SEO: Some tips to get people to look at your site.
The second way to help get you site to the top of your favorite search engine is Traffic. Traffic is basically how many people visit your site. Unfortunately, this one sometimes requires some patience if your just getting started. First, I'll go over how to measure traffic so that you can determine if your "get people to look at my site" strategy is working. Second, we'll go over some popular ways bring people to your site.
TOOLS To Measure Success:
You may already have the tools in place to measure the statistics! Most of the popular website platforms have “Analytics” built into them. You can use these analytics tools to measure how your site is performing in multiple areas. Google also provides web site analytics, but it requires some setup. Here’s a quick glimpse into these tools and where to find them.
When you log in to edit your SquareSpace site Analytics is located on the home menu.
Within the SquareSpace Analytics menu you can see statistics on:
- Traffic Overview: This shows a high level view that contains: Unique Visitors, visits, page views, device type, source, browser, and Operating System
- Traffic Sources: This shows how people are finding your site. Either by directly typing in your URL, Social Media and Search, or maybe by being referred by another site.
- Popular Content: If your site has more than one page, which page is getting the most traffic.
- Geography: The countries that your traffic is coming from.
- Google Search Keywords: Google Search Statistics and Keyword information
- Other Search Keywords: Search Statistics from other search engines. (Bing, Yahoo, Duck Duck Go)
- Site Search Queries: If your site has a search bar on it, this will tell you what they’ve been searching for.
- RSS Subscribers: This will tell you the number of RSS subscribers you’ve gotten over time.
Within the wordpress Stats Menu, you’ll see things like:
- Traffic: This includes page views, visitors, likes, comments, posts & pages, referrers, countries, search terms, authors, clicks, and videos
- Insights: This tab has posting activity, all time views, latest post summary, all-time posts, views, and visitors, follower totals, most popular day and hour, comments, followers, tags & categories, and Publicize
- Activity: In this tab it shows you the latest admin activity on your site.
Shopify has three options under Analytics:
- Dashboards: This option contains total sales, Online store sessions, returning customer rate, online store conversion rate, average order value, total orders, top products by units sold online store sessions by location, online store sessions by device type, online store sessions by traffic source, sales by traffic source, online store sessions by social source, sales by social source, top landing pages by session, total sales attributed to marketing campaigns, and top referrers by session.
- Reports: This option has info on sales, acquisition, customers, behavior, finances, marketing, and a spot to make custom reports.
- Live View: This feature is pretty impressive. It shows a live feed of your store including visitors, today’s total sessions, today’s total orders, today’s total sales, customer behavior on your store, and real-time page views per minute.
Google’s analytics are pretty robust, but they do require a little bit of technical setup. It’s a great addition to what analytics your site may already have. Google analytics is a part of Google Marketing Platform which will give you additional tools and resources to monitor, manage, and monetize your web sites performance.
Here’s some of the information available once you have google analytics setup:
Real-Time: These are real time website usage reports that contain information on viewer locations, traffic sources, content, events, and conversions.
Audience: This one contains stats on active users, lifetime value, cohort analysis, audiences,user explorer, demographics, interests, geography, behavior, technology, mobile, custom, benchmarking, and user flow.
Acquisition: Acquisition shows you where your traffic is coming from. Places like google ads, search console, social, and campaigns.
Behavior: Behavior includes user behavior, like: behavior flow, site content, site speed, site search, events, publisher, and experiments.
Conversions: If you have your site setup to generate money, you can configure Google Analytics to report how well your site is converting views to cash! This include goals, eCommerce, multi-channel funnels, and attribution.
Strategies to generate Traffic:
So now you can measure your site traffic… Now what? Well now you have to create a buzz about what your website offers. If you haven’t sat down and imagined who your perfect customer is give that a try. Then make sure your website and some of the ideas below are created specifically for that perfect customer.
If you haven’t created a facebook page for your business go and create one. Then, everytime you create content on your site, share it on Facebook. This includes blog posts, pricing changes, proud moments, or special events. Also don’t forget to have your Facebook friends help! The more people that like or share your content on facebook the more people will see your site and generate traffic.
Guest Blog Posts:
Were you ever in a situation where you wanted to give someone the contact info for your business. Handouts either flyers, business cards, or trinkets with your website URL and business name on them are a great offline way to direct potential customers to your site. The major downside to this one is cost. Make sure you have your branding setup before you commit to purchasing 500 chip clips with your logo and URL on them.
Ahh… Potentially the most digitally awkward option. You may be OK with handing out branded chip clip, but not OK with digitally sending a letter to a potential customer regarding what you have to offer. If your able to get a potential customer’s email address, send them some special offers and a quick pitch on how they’ll benefit from your goods or services. Just don’t go overboard and send 500 emails a day. Also, don’t get discouraged if you don’t get a high response rate. We all hate junk mail and unfortunately this option meets most junk mail criteria.
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